Maestro Dobel Announced Today As The Official Tequila Of The PGA TOUR

Food & Drink

The PGA TOUR today announced a multi-year partnership with Maestro Dobel Tequila, which was named the first “Official Tequila of the PGA TOUR and PGA TOUR Champions.”

As part of the official marketing partner program, Maestro Dobel will participate at select tournaments across the United States with unique activations, and the tequila will be poured at hospitality and concession locations.

Founded by 11th generation tequila maker Juan Dobel, Maestro Dobel is known for producing modern, award-winning tequilas. The brand is considered an innovator in the category, having introduced Dobel Diamante as the first cristalino tequila and Humito, the first smoked tequila, to the global market.

“As innovators in the spirits category, and creators of Cristalino tequila, we are proud to celebrate another milestone as the PGA Tour’s first Official Tequila partner,” said Lander Otegui, Senior Vice President of Marketing at Proximo Spirits, in a press release. “The TOUR approaches the game of golf with the same passion, skill and precision Maestro Dobel takes in crafting our award-winning range of tequilas. We look forward to bringing the energy and spirit of tequila to the TOUR community.” 

To promote the partnership, the brand will launch new premium displays and host sampling events at retail locations nationwide, and will offer support with advertising on PGA TOUR social and digital platforms along with introducing its range of ultra-premium tequilas to TOUR fans at home and on the course. 

“We are excited to have Maestro Dobel as the first tequila brand to be an Official Marketing Partner at the PGA TOUR,” said Brian Oliver, PGA TOUR Executive Vice President of Corporate Partnerships. “We look forward to introducing this premium product to our PGA TOUR family – especially one which shares our deep values of tradition and innovation.” 

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 Later this month, at THE PLAYERS Championship, Maestro Dobel will unveil the “Diamante Tee Time,” a cocktail developed specifically for the tournament.

Diamante Tee Time Official Cocktail

1.5 oz Maestro Dobel Diamante

0.5 oz lemon juice

0.5 oz agave syrup (1:1)

1.75 oz green tea

2 slices of jalapeño 

Garnish: Slice of jalapeño 

Add jalapeños to a shaker and muddle. Add the rest of the ingredients, except tea, to the shaker. Add ice, shake, and double strain into an ice filled rocks glass. Top with tea and stir lightly. Place jalapeño slice on the rim.

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